How to Use Hashtags to Get Seen (and Get Paid)
Hashtags are keywords with a “#” in front, like #mompreneur or #digitalproducts.
They act like little search engines on social media, making it easier for people to find your posts.
Think of hashtags like digital signposts pointing your ideal audience straight to you.
✔️ Reach new people (not just your current followers)
✔️ Join niche conversations (like #sidehustlelife or #burnoutnomore)
✔️ Increase engagement & visibility (Instagram and TikTok love them)
✔️ Boost your discoverability – for free
| Platform | Ideal Amount | Why |
|---|---|---|
| 5–10 | Focused & non-spammy | |
| TikTok | 3–5 | Short, trending tags work best |
| 1–2 | Optional – focus more on strong captions |
🌍 Broad Hashtags
Used by millions (e.g. #entrepreneur #success #workfromhome)
Problem: Your post disappears in seconds – like taping a flyer to a highway sign.
✅ Tip: Use 1–2 max to ride trends but don’t rely on them.
🎯 Niche Hashtags
Under 100K posts – laser-targeted and less crowded.
Examples: #dfybusiness #resellrights #passiveincomeformoms
Why they work: Your posts stick around longer and reach people actively searching for what you offer.
✨ Think of it like posting your flyer in a local café where your ideal clients hang out.
Go to Instagram or TikTok search
Type a broad hashtag like #digitalproducts
Tap “Tags” to see related hashtags
Look for smaller ones under 100K posts
Save your favorites in phone Notes or Trello for quick posting
🚫 Using 30+ hashtags every post (looks spammy)
🚫 Copy-pasting the exact same set daily (the algorithm notices)
🚫 Ignoring niche tags your audience actually follows
🚫 Using banned hashtags (Instagram will quietly hide your post!)
💡 Create 3-5 hashtag groups (mixing broad, mid-tier, and niche tags).
✨ Use a different group each day to boost visibility and test what works best.
Instagram Starter Pack:
#digitalproducts #girlboss #residualincome #sidehustlequeen #copyandpastebiz #dfybusiness #entrepreneurjourney
TikTok Starter Pack:
#mompreneur #onlineincome #digitalbiz #makemoneyonline #passiveincome
Every hashtag you post is a digital signpost leading buyers straight to you.
Use them intentionally, keep them fresh, and watch your reach – and income – grow.